DOVES logo-color.jpg                      DOVES Day Rebecca David Maria Negrete 0419.jpg

                                                    In the theme of DENIM DAY is Rebecca David and Maria Negrete.


                   DOVES Day Tonya Schour Elisa Lind 0419.jpg      Denim Day April 24th!


              Tonya Schour and Elisa Lind, celebrate in denims, too.


This year marks the 20th celebration of Denim Day. The inspiration of Denim Day came from the 1992 case of a young girl who was raped by the driving instructor of a behind-the-wheel class. The perpetrator was arrested, tried and convicted, but he appealed his case and the Supreme Court overturned his conviction. The Chief Judge reasoned that, “because the victim wore very, very tight jeans, she had to help him remove them, and by removing the jeans, it was no longer rape but consensual sex.”


This ruling outraged women in the Italian Parliament, who all came to work the following day wearing jeans to show their solidarity with the victim. The protest spread and the first Denim Day was born, and it is now observed in the United States as a way to raise awareness about sexual violence and correct the misconceptions that surround it. There is never an excuse for rape, and sexual assault is never acceptable.


DOVES is asking you and your employees to support Denim Day by wearing jeans, a denim shirt, or blazer to work on April 24th. Send us a photo of you and your staff wearing denim to and we will repost it to our social media.


DOVES Denim 042419.jpg